Lamborghini and Animoca’s Motorverse tap Base blockchain for in-game assets

Lamborghini and Animoca’s Web3 racing game Motorverse are tapping Coinbase’s Base blockchain to deploy interoperable Revuelto in-game assets.

Automobili Lamborghini and Animoca’s Motoverse said they are taking their collectible game efforts to the next level, selecting Base as their blockchain platform of choice to mint exclusive Revuelto collectibles.

This aligns with Lamborghini’s introduction of Fast ForWorld, its brand-new digital ecosystem created in collaboration with Motoverse, Animoca Brands’ motorsports-focused project. Together, they’re driving innovation at the intersection of luxury and motorsports—bringing Lamborghini fans and collectors a unique, immersive digital experience.

The Revuelto launch represents a big moment for Lamborghini’s immersive digital ecosystem Fast ForWorld, developed in partnership with Motorverse. In its first version, which will go live on November 7, 2024, Fast ForWorld will feature a 3D wallet to store digital items and interoperable features, allowing users to interact and play with their cars across multiple titles in the future.

Each digital Revuelto mirrors its physical counterpart with unique characteristics, serving as both a collectible and the gateway to Fast ForWorld. The platform functions as a comprehensive digital hub where enthusiasts can showcase their vehicles, participate in exclusive experiences, and engage with the broader Lamborghini ecosystem.

Revuelto collectors will receive a Fast ForWorld Genesis Capsule, unlocking premium benefits including race tickets, real-world experiences, engagement points, and exclusive Lamborghini digital merchandise.

Will Griffiths, general manager of the Motorverse, said in a statement, “We’re so excited to announce this collaboration with Lamborghini. We know users are committed to this name, and bringing their latest contribution into the digital landscape highlights what this space can do for both fans and brands. We expect this is the beginning of a much deeper relationship as the Motorverse evolves.”

The selection of Base as the minting blockchain leverages its industry-leading security, cost-efficiency, and performance. As Coinbase’s Layer 2 solution, Base has emerged as a premier platform for onchain applications, making it an ideal foundation for Lamborghini’s digital initiatives.

This development showcases the Motorverse’s vision for integrated digital experiences where collectibles enhance user engagement across the entire ecosystem while supporting beloved automotive brands. The Revuelto release marks the beginning of an expanded digital collection strategy.