Mistplay offers reward-based user acquisition on the iPhone

Mistplay has launched its reward-based user acquisition platform for mobile gamers on the iPhone in the U.S.

Since its foundation in 2016, Montreal-based Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-lifetime value (LTV) players at scale through its proven rewarded play model.

The company announced its release of Mistplay for iPhone, bringing new dimensions of scale and inventory and offering more opportunities for publishers to acquire, monetize, and nurture loyal, high-value players.

“Unveiling Mistplay for iPhone today marks a milestone we’ve long awaited – and one our partners have been asking for” said Tricia Han, CEO of Mistplay, in a statement. “After years of innovating rewarded advertising on Android, we’re thrilled to bring our rewarded play expertise to iOS in a unique way to solve real challenges for advertisers – reaching high-value users in a privacy-centric landscape, driving engagement beyond traditional ads, and scaling LTV. To our partners who’ve been with us on this journey: thank you. The best is yet to come.”

Launched in 2016, Mistplay’s loyalty platform has scaled to millions of active users driving hundreds of millions in IAP spend across 9 key markets. With the arrival of Mistplay for iPhone, we’re introducing a powerful new reward system for iPhone users and unlocking new ad inventory for publishers.

Players can earn rewards for completing in-game events, go head-to-head in Tournaments to increase their earnings, and participate in game trivia and surveys. This approach enables publishers to hit their advertising performance goals and achieve ROI by acquiring high-value, loyal users.

The commitment to innovation and development ensures that both Mistplay reward apps across iOS and Android platforms will continue to evolve as we continue to push the rewarded advertising and rewarded play industry forward for players and publishers alike.

Mistplay for iPhone is currently available for iPhone devices in the U.S., with a continued global rollout planned for the rest of 2025.