Retail on-chain activity drops 19% despite Bitcoin’s strength above $100K

Key Takeaways

Retail crypto transactions under $10,000 have decreased by 19.3% despite Bitcoin prices remaining above $100,000.
Search trends reveal retail interest centers on brief euphoria, like the Trump meme coin spike, not sustained rallies.

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On-chain activity for transactions under $10,000 has declined by 19.34% in recent days, according to verified CryptoQuant analyst Causeconomy, suggesting subdued retail interest.

Bitcoin has traded between $100,000 and $109,000 since Trump’s inauguration on Monday, currently hovering above $105,000.

Historically, high volatility has driven demand for on-chain activity, but this trend seems to be diverging. Retail activity peaked in December but has since tapered off.

Despite Bitcoin’s impressive performance, on-chain metrics suggest the market structure remains stable and not overstretched, providing room for potential further uptrends.

Google Trends data shows retail interest in “Bitcoin,” “how to buy crypto,” and “altcoins” in the US is higher than last year but not to the extent many expected, given Bitcoin’s price surpassing $100,000.

Currently, searches for “Bitcoin” in the US are at 52 on Google Trends, showing a noticeable increase compared to the same period last year.

However, it’s important to note that this time last year, Bitcoin search interest began rising due to the approval of Bitcoin ETFs, which fueled broader market attention.

While search interest is higher year-over-year, it remains far below the euphoric levels seen in 2021, when Bitcoin surged to previous all-time highs and captured mainstream interest.

Search trends suggest that retail interest in crypto currently points to brief moments of euphoria, like the spike seen during the launch of Trump’s meme coin, rather than the sustained rallies where retail engagement lasted for months.

Last week, the launch of the Trump-themed meme coin drove a surge in searches for “Trump coin,” “how to buy Trump crypto,” and “Trump meme coin.” The coin initially soared to a $15 billion market cap.

The Trump meme coin has since fallen 55% to a $6.7 billion market cap, with search interest declining alongside the broader drop in retail engagement.

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